The world leader in wood-fired hardwood pellet grills and smokers reached out to CARNEVALE to reimagine their grilling user experience.
Salt Lake City-based Traeger Grills is the world leader in wood-fired hardwood pellet grills—smoker grills that can be programmed to cook a flawless brisket for 10 hours without charcoal, propane, or hassle. Traeger hired CARNEVALE to design and develop their mobile apps, which remotely control the IoT-enabled grills, and connect their users to recipes, pro tips, and other branded content. Fully programmable and connected over your local WiFi, Traeger grills make it easy to put the bark on a brisket without charcoal, gas, or hassles. Our challenge was to create a simple, desirable experience that manages high volumes of complex data, security, and constant communication between connected devices.
Set & Forget
With Traeger’s grill controller and connected app, enthusiasts can cook meat low and slow without being tethered to the grill. The new app and website allow customers to control their smart grills while personalizing their grilling experience with flavor profiles and dietary restrictions, recipes, BBQ tips, and Traeger products. Users can find inspiration or cook alongside some of the best chefs and pitmasters in the world. The app is easy to connect and works with other smart home devices.
Added Flavor
The TRAEGER brand takes one more leap forward as an innovator. They now have an app and web platform that allows for rapid feature releases and room to grow, and the experience is intuitive and empowering to both new and veteran users. Since the launch of the new app and website, TRAEGER has more data visibility and insight into how customers are using products and how those products are performing.
It’s About the Meat, Not the Technology
Grilling and wood-smoking meat is a near-sacred ritual for many of Traeger’s loyal customers, and keeping that focus requires the mobile app interactions to be seamless and natural to the cooking experience.
A 360 Brand Experience
The apps serve to not only control the grills, but to further engage their passionate user base with Traeger-crafted recipes; grills, accessories and flavors in the store; and user-provided content across social media channels.
Clouds of Data, Not Smoke
For IoT products, it’s critical to understand that the product experience encompasses not only the grill, but the connected app and the cloud-based infrastructure that enables the system to perform in harmony. Our deep portfolio in consumer products enables us to deliver a user-focused app that is part and parcel of the grilling experience.
Dedicated to the Enthusiasts
Ever since Traeger debuted its connected grill, competitors have inevitably joined the game with varying results. Our partnership with Traeger Grills is to continue building on their strong relationship with their user base, making a meaningful connection to these users each time they engage with the company through the grill and app, and smoking the competition in the process.
"CARNEVALE team members are the consummate professionals. They are very responsive to our constantly changing business environment and provide a level of support unparalleled in the industry."
Ryan Newman, Traeger